Rental Advertising that Stands Out

By E-Renter Tenant Screening
Posted on November 30, 2009 under General | Be the First to Comment

There is a lot of competition out there right now for rental property owners. Newly constructed apartment buildings, homeowners who recently became landlords, and unsold condo units are all competing for tenants—with you. Writing an effective advertisement is the first step to standing out from the competition and attracting tenants.

But how do you write a good, effective rental ad? Beyond the number of bedrooms and bathrooms and the rent figure, here are the best items to include in your ad to attract more potential tenants.

1. Include the neighborhood. This will help you screen potential tenants quickly. If your rental is in a high-end neighborhood, most folks who cannot afford to live there won’t bother to call.
2. List nearby amenities. If there is a cozy coffee shop down the block, say so! Same with grocery stores, bus stops, laundromats and parks. Include all the great things about the neighborhood so potential tenants are excited to call you.
3. Are pets ok? Don’t make people ask. You can screen out all the pet owners by stating it clearly: NO PETS. Or welcome pet lovers with PETS OK. Be sure to state any size limitations, whether you accept dogs and cats or just dogs, and establish expectations by stating that “well-behaved dogs” or “pets with great references” are okay.
4. Make them want to live in your rental: if there is a working fireplace that you allow tenants to use, your ad should say so. Higher-end kitchen appliances will be noticed by higher-end tenants. A fenced-in play area will be appreciated by moms and dads, and a security system is a top choice for everybody. The idea is to make the reader’s eyes pop so they call you instead of the next listing!
5. Sell it. Be enthusiastic about your rental unit, and you’ll build enthusiasm in your potential renters. Don’t be afraid to use positive terms to make it sound appealing. “A must-see!” “Immaculate!” “The best!” “A real charmer!” “Ready to move in!”
6. Set expectations. It’s perfectly okay to let potential applicants know that you require an application fee, a credit check, a background check, or thorough tenant screening. In fact, those who will pass all of your requirements will appreciate the care you show for your property and for the neighborhood. It’s another way to screen out undesirable applicants, too.