Rental Advertising that Stands Out

Posted by Teresa on November 30, 2009 under General | icon: commentBe the First to Comment

for rent ad on tenant screening blogThere is a lot of competition out there right now for rental property owners. Newly constructed apartment buildings, homeowners who recently became landlords, and unsold condo units are all competing for tenants—with you. Writing an effective advertisement is the first step to standing out from the competition and attracting tenants.

But how do you write a good, effective rental ad? Beyond the number of bedrooms and bathrooms and the rent figure, here are the best items to include in your ad to attract more potential tenants.

1. Include the neighborhood. This will help you screen potential tenants quickly. If your rental is in a high-end neighborhood, most folks who cannot afford to live there won’t bother to call.
2. List nearby amenities. If there is a cozy coffee shop down the block, say so! Same with grocery stores, bus stops, laundromats and parks. Include all the great things about the neighborhood so potential tenants are excited to call you.
3. Are pets ok? Don’t make people ask. You can screen out all the pet owners by stating it clearly: NO PETS. Or welcome pet lovers with PETS OK. Be sure to state any size limitations, whether you accept dogs and cats or just dogs, and establish expectations by stating that “well-behaved dogs” or “pets with great references” are okay.
4. Make them want to live in your rental: if there is a working fireplace that you allow tenants to use, your ad should say so. Higher-end kitchen appliances will be noticed by higher-end tenants. A fenced-in play area will be appreciated by moms and dads, and a security system is a top choice for everybody. The idea is to make the reader’s eyes pop so they call you instead of the next listing!
5. Sell it. Be enthusiastic about your rental unit, and you’ll build enthusiasm in your potential renters. Don’t be afraid to use positive terms to make it sound appealing. “A must-see!” “Immaculate!” “The best!” “A real charmer!” “Ready to move in!”
6. Set expectations. It’s perfectly okay to let potential applicants know that you require an application fee, a credit check, a background check, or thorough tenant screening. In fact, those who will pass all of your requirements will appreciate the care you show for your property and for the neighborhood. It’s another way to screen out undesirable applicants, too.

Problem Tenants

Posted by Teresa on March 11, 2009 under Landlord Tips, Tenant Screening & Background Checks | icon: commentBe the First to Comment

Stessed Out Over Problem Tenants?

Stessed Out Over Problem Tenants?

Every landlord defines “problem tenants” differently, but all can agree they are just not easy to deal with. You might be considered lucky if your problem tenant is just late with the rent or is loud and disruptive at 3 a.m. While some bend the rules, others break your property, causing costly damages. And in extreme cases, tenants threaten harm to others or engage in illegal activity. Problem tenants cause much more than headaches for their landlords. What are your options in dealing with them?

Laws vary by state and even locality, so be sure to check with legal resources before proceeding to any action. Tenants have rights, too. You do not want to be sued for taking illegal action against a problem tenant. If you intend to end the tenancy for a rules violation, you must give the tenant written notice, with time for them to correct the problem. If a tenant is late on rent, you send a notice giving them a number of days to pay or they must vacate the premises. For recurring problems such as late payment, or major damages, you would send an unconditional notice to move, with no time to correct the issue.

When you have exhausted other options, there is often no choice other than to evict. Consistent late rent, severe property damage, illegal activity or non-payment of rent are good reasons to proceed to eviction.

It’s a good practice to communicate regularly with tenants, and to carefully document all communication. If you are claiming damages or lease violations, you must have proof if you end up in court, so make notes, send correspondence by certified mail when necessary, and take photos of all damages.

The best defense against problem tenantsis to prevent them from moving into your property in the first place. Prescreening tenants with reference, background and credit checks is not 100% foolproof, but it’s a good practice to establish. While there are no guarantees, and even the most cautious landlords have their share of bad tenants, prescreening will definitely help you avoid them.


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